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by: Richard Ferri List Price: $19.95 Amazon.com's Price: $17.05 You Save: $2.90 (15%) as of 07/30/2010 07:27 EDT Used Price: $2.29 Third Party New Price: $5.99 Availability: Usually ships in 24 hours This item ships for FREE with Super Saver Shipping. Binding: Paperback Dewey Decimal Number: 332.6 EAN: 9780071429580 Edition: 1 ISBN: 0071429581 Label: McGraw-Hill Manufacturer: McGraw-Hill Number Of Items: 1 Number Of Pages: 256 Publication Date: September 15, 2005 Publisher: McGraw-Hill Studio: McGraw-Hill Related Items: The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk All About Index Funds: The Easy Way to Get Started (All About Series) The ETF Book: All You Need to Know About Exchange-Traded Funds The Bogleheads' Guide to Investing The Four Pillars of Investing: Lessons for Building a Winning Portfolio see more Browse for similar items by category: Click to Display Editorial Review: Product Description: All About Asset Allocation goes beyond sound-bite financial columns and TV programs to explain asset allocation in terms that anyone can under- stand. Using a concise style, it features straight- forward explanations of asset allocation, a review of the asset allocation process, and guidelines for implementing strategies and programs. Customer Reviews Average Rating: Rating: - Very helpful in planning my own portfolio This booked helped me greatly in planning my retirement portfolio. It has great examples and plenty of research to make the case for each asset class (and sub-class). I look forward to the second edition. Rating: - Must read before investing Irrespective of financial competence, it will be beneficial for you to "invest" your time reading this book. It was very helpful in developing and understanding the process of asset allocation and optimizing is depending on your needs. Definitive recommendation. Rating: - Excellent research-based advice This is an excellent, informative, instructive book. It provides comprehensive advice supported by succinct, meaningful discussions. It is replete with charts and graphs of the results that would have been achieved had the recommended strategies been implemented over the past few decades of data. The author's objective is to deliver an asset allocation strategy that will weather the storms and deliver solid, risk-appropriate returns for the intelligent passive investor. He wants his readers to ... Read More Rating: - Very Good Book on Asset Allocation and Risk Management I love Richard Ferri's books. This is one of them. This book explains what asset allocation is, how it works, and how you can take advantage of it. Many beginning investors may focus too much on return and return only and may overlook the importance of diversifying through asset allocation. Moreover, asset allocation is inherently tied to risk management that even many so called professional fund managers seem to overlook. It is essential that you read this book if you want to get ... Read More Rating: - One of the best books I ever read I love reading investment books, but often get bogged down with basic 101 investing advice...pay yourself first, dollar cost average, live below your means etc. Thhis book was like taking a professional course on how and why to diversify you portfolio. Simply put it was on of the best books I ever read. Thank you Rickard Fenni!!!! John K see more